If you’re a fan of LighterMate, you don’t need us to tell you that #LOTD stands for Lighter of the Day, but for those of you who are new to the World of MATE, allow us to break it down for you:
Each day, we hide a LighterMate around Austin. They tend to show up around local, independent businesses. (That’s right; we love local!) We then snap a few photos and post them on both our Facebook wall and local Twitter account. Our followers use the clues to track down the hidden LighterMate and snag it.
Of course, we love to hear back from the clever mates who found our secret stash, so if today’s #LOTD winner happens to be you, take a pic, comment on our wall or tweet to us and show off your new swag.